Since 2003, UNAIDS has been working with the International Cricket Council (ICC) to address the issue of HIV and AIDS in cricket-playing countries. In 2006 UNICEF, joined this prominent partnership and the programme for 2010-2011 has come together under the ‘Think Wise’ banner to focus on raising HIV awareness and reducing stigma and discrimination. Kumar, along with other leading international cricketers including Graeme Smith and Virender Sehwag, is a spokesperson for ICC’s Think Wise partnership with UNAIDS and UNICEF promoting HIV prevention.
The Foundation of Goodness was set up by Kushil Gunasekera to provide essential services to his ancestral village of Seenigama. Since then he has been joined by a dedicated Board of Trustees, which include Muttiah Muralitharan and Kumar Sangakkara, and a committed team all working together with villagers and donors in the South (Seenigama) and North (Mankulam) to uplift the lives of rural communities in Sri Lanka. Their mission is to empower the less privileged rural communities, whilst inculcating the spirit of goodness, so that they may have equal opportunities to excel in life. The Bikes for Life campaign is initiatative by Kumar and managed by the Foundation for Goodness.